9 Black British YouTube Influencers We're Watching
Posted on June 14 2020
Although Black YouTube content creators have always been at the front of promoting diversity, body positivity and representation, many of them argue it is significantly harder for them to secure the same benefits and brand sponsorships as their White counterparts. And if you take a look at some of the bigger brand's influencer getaways, it's pretty hard to argue with them.
As a black-owned business ourselves, diversity and varied representation of Black women is very close to our heart. So, we're shining a light on some of our favourite Black British Youtube Influencers. Not just because they're Black. But because they're some of the best!
Bunny Bikini Hut is all about female empowerment, so we love women with an unapologetic message. Breeny Lee's "Pepp Talks" give us a reality check on relationships, self care and how to be your best self. The relationship guru also knows a thing or two about hair care. Check out her channel for hair tips and inspiration, as well as a video on her top three hair companies for women of colour.
With 2.9 million subscribers, Patricia Bright is practically an icon in the YouTube world. Although best known for her honest makeup and clothes hauls, the witty Londoner has also started another channel called The Break Platform, where she offers money advice to her savvy followers. Tune in to her most recent videos to watch her pregnancy journey which has been giving us all the feels!
Annie's page has everything to keep you entertained for hours. Chaotic party planning? Sure. Serving looks and try on hauls? That’s her. City girl summer and weekends with her friends? She's got you. This girl’s life updates are so chaotic and funny, we love the energy and confidence Annie radiates and we love keeping up with her.
Sherlina is just the coolest. Full stop. With 1.5 million followers, this style influencer is best known for her huge trainer collection, but it's her statement nails and casual wardrobe that makes Sherlina the ultimate OOTD hun. Don't miss her glamorous baecation vlogs with boyfriend Patrick.
We envy this woman and her travels, but she’s also very inspiring. As well as giving us the hairstyle and baddie fashion hauls we need, Estare is also a family gal who has spoken on her teenage pregnancy and Nigerian family life. Taking care of her sons, jetting off to romantic destinations, and helping us girls with all things beauty - Estare shows that you can be a boss ass woman who has it all.
Mimi from Just Doing Mi, is everything we love about YouTube. From hilarious date-night story times, to real talk on living your best life and how to boost your self-esteem, Mimi is like a best friend who keeps it real, honest, and funny at all times. Tune in to watch her slaying work, leisure, finances and fun. Mimi is definitely one to watch and support.
From Givenchy masterclasses and Victoria’s Secret fittings to glamorous yacht and penthouse tours - Nakita is living her best life and we love to watch her doing it. It helps that she's super humble too. Tune in for curly hair routines and skincare secrets. We love when she reveals what's in her DMs too.
Even with her stunning make-up looks and killer style, our favourite thing about Jade is her confidence! Her channel is definitely goals, with a mix of Insta approved hairstyles for curly girls, beauty collabs, artsy projects and solo travel. Aside from her crazy creative YouTube page, Jade is also an openly queer WOC, so it’s really inspiring to see her incorporate the rainbow into her braids and her vlogs at London Pride. Her 60,000 followers show how important representation is, and Jade is an amazing influencer to start watching.
Shantania's channel is a glam girls' dream. Tune in for juicy GRWMs (Get Ready With Mes), date night vlogs & storytimes. And if that's not enough tea for you, her page is packed with make-up tutorials and beauty regimes for different occasions. Shantania is another influencer that is playing an important role in giving Black women a voice in the beauty industry, which is another reason she has earned a spot on our watch list.
Words by Beatrice Gregson